ONE BALL, The Spirit of African Football In a world full of challenges and transitions, football is a beacon of spirited competition at the centre of modern life in many African nations. It is a sport that reflects the landscape of our societies: the punishing training, the taste of victory, the missed shots – echo the complexities of human experience. In 2010, FIFA World Cup in South Africa will be the first ever mega-sporting event on African soil. The event will draw massive attention to South Africa in particular, a nation that is a driving force for a larger part of the continent due to its economic and political strength. The positive side effects of the World Cup will resonate throughout the continent, giving a boost to African politics, economy, image and self-esteem. Football fans around the globe will see the sport for what it is – a game capable of blurring the boundaries between peoples, nations and identities. One Football can be a force for change.
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